Coaching Process

Firstly - What is Coaching?

The International Coaching Federation’s definition of coaching is:

Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.  Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

The Coaching Process with David

My style of coaching is respectful of the International Coaching Federation’s definition.  We will work together to help encourage self-discovery and generate your own solutions and strategies.

Clients will be given space to think and be asked powerful but respectful questions to explore their questions, thoughts or goals.  This though is not necessarily a “friendly” chat however the coaching will come from an empathetic positive regard for the client.  I fundamentally believe all human beings are wonderful people.

Many clients ask the difference between mentoring and coaching; my definition is that mentoring is where the Mentor offers their experiences and advice to a client as a potential solution to their problems.  A coach will never tell a client what to do or what to think and encourages the client to generate their own solutions and strategies.

The power of coaching over mentoring is that the solutions are client generated which then the client feels ownership of the results they achieve.

If the coach offered “advice” and told the client what to do/think two problems can occur.  If the outcome of the “advice” is successful then the client typically feels the results are due to the “adviser” not themselves; this is psychologically not helpful.  If the outcome is a failure then the client does not take ownership and typically blames the “adviser’s” rather than looking at themselves; again this is not helpful.

Coaching is not passive, we may use tools and techniques together to help progress a conversation.  These techniques and tools have been backed up by many years of research and practical implementation by the coaching community.  If it is applicable, I may also describe models of human psychology to help understand why we think the way we do.

Conversations will be adult and respectful and together I look forward to helping you.

Items and Topics to Cover in our Coaching

Prior to any coaching we will have agreed topics to explore together.  Periodically, although not every session, we may discuss if those topics are still relevant or important to you the client.

Sometimes in the coaching process clients discover quickly solutions their problems and find they do not need further coaching; this is absolutely fine.

Sometimes, new topics arise which the client wishes to discuss; again, this is absolutely fine.  Ultimately, the coaching needs to be of value to you the client and I am here to serve your needs.

Areas Off Topic

Prior to any new coaching activities I would have asked the client if there are any topics or areas in their lives they do not wish to discuss for their own personal reasons.  I will respect that and not engage discussion in those areas.

Additionally, please feel free to update me if any further topics come to your mind throughout our coaching sessions.


What is discussed between the client and myself is entirely confidential and will never be revealed to any person, organisation or authority except for the following exceptions:

  • The client has given prior permission to speak to a particular person or organisation on a specified topic
  • Cases of extreme crime, defined as: murder, genocide, rape or paedophilia